History of El Popular
Founded Upon an Entreprenurial Vison
A long history of tradition, integrity, & quality.
1928
A Proud Heritage on Parade
Honoring our roots.
In 1928, just a few years after El Popular was founded, the company proudly joined a local parade with this Model T, showcasing not just a classic car, but a young brand already becoming part of the community’s fabric. This moment captures the spirit of El Popular’s early days—driven by tradition, family, and a commitment to sharing the authentic flavors of Mexico with their neighbors.
1950
Family at the Heart
Generations of authentic flavor.
This rare photograph from 1950 captures El Popular’s founder, Vicente F. Garza, proudly standing alongside his three sons. It reflects not only the generational strength behind the company but also the deeply rooted values of family, hard work, and dedication that have guided El Popular from its early days to the present. Together, they laid the foundation for a legacy that continues to thrive nearly a century later.
1955
Vicente at Work
From El Popular’s kitchen to yours.
This photo captures founder Vicente F. Garza in the early years of El Popular, carefully weighing out his handcrafted products. With an unwavering commitment to quality and tradition, Vicente oversaw every detail—ensuring that each batch reflected the authentic flavors he brought from Mexico. His dedication laid the foundation for a brand built on integrity, flavor, and family.
Meet the El Popular Team
A long history of tradition, integrity, & quality.
Vicente F. Garza, the founder of El Popular brand Mexican food products, migrated from Monterrey, Mexico to the United States in 1925. On his journey to the Chicago area, he brought with him his family recipes along with a unique entrepreneurial spirit. Some of the recipes that Vicente brought have produced products that have made us famous today, products such as: chorizo, molé sauce, chocolate and queso.
Vicente F. Garza, the founder of El Popular brand Mexican food products, migrated from Monterrey, Mexico to the United States in 1925. On his journey to the Chicago area, he brought with him his family recipes along with a unique entrepreneurial spirit. Some of the recipes that Vicente brought have produced products that have made us famous today, products such as: chorizo, molé sauce, chocolate and queso.