The Oldest Mexican Business in America

El Popular’s story began 100 years ago in Monterrey, Mexico

Vicente F. Garza, the founder of El Popular brand Mexican food products, migrated from Monterrey, Mexico to the United States in 1925. On his journey to the Chicago area, he brought with him his family recipes along with a unique entrepreneurial spirit.

Since 1925

Our Roots: A Legacy Carried from Monterrey

In 1923, Vicente F. Garza journeyed from Monterrey, Mexico to the Chicago area, carrying more than just his belongings—he brought with him a deep love for traditional Mexican cuisine and an unwavering entrepreneurial spirit. With his cherished family recipes and a vision for something greater, Vicente laid the foundation for what would become El Popular, one of the most enduring and beloved names in Mexican food.

Vicente F. Garza, Founder, logo

Mexican ChocolateSpices & SeasoningsTraditional LonganizaSignature ChorizoMole Paste & PowderMexican ChocolateSpices & SeasoningsTraditional LonganizaSignature ChorizoMole Paste & PowderMexican ChocolateSpices & SeasoningsTraditional LonganizaSignature ChorizoMole Paste & PowderMexican ChocolateSpices & SeasoningsTraditional LonganizaSignature ChorizoMole Paste & Powder

Four Generations of Handcrafted Recipes

Join Our Table — Recipes from Our Kitchen to Yours

Find El Popular Products Near You

Not in your area? We ship anywhere in the USA.

Nationwide Delivery

Partnerships Distributors and Brokers Count On

El Popular ensures quality and timely product delivery for food distributors and brokers across the nation.

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