The Oldest Mexican Business in America
El Popular’s story began 100 years ago in Monterrey, Mexico
Vicente F. Garza, the founder of El Popular brand Mexican food products, migrated from Monterrey, Mexico to the United States in 1925. On his journey to the Chicago area, he brought with him his family recipes along with a unique entrepreneurial spirit.
Our Roots: A Legacy Carried from Monterrey
In 1923, Vicente F. Garza journeyed from Monterrey, Mexico to the Chicago area, carrying more than just his belongings—he brought with him a deep love for traditional Mexican cuisine and an unwavering entrepreneurial spirit. With his cherished family recipes and a vision for something greater, Vicente laid the foundation for what would become El Popular, one of the most enduring and beloved names in Mexican food.





























